
The client
A German pharmaceutical group with sales activities in the OTC pharmacy market and in the Rx specialty care segment > 10,000 employees
As part of the expansion of its OTC product portfolio, the company decided to establish another sales line for the pharmacy market – with the aim of tapping into new market potential and sustainably strengthening its brand presence in direct pharmacy sales.

The challenge
Strategic realignment: Establishment of an independent sales line as part of the reorganization.
Management team as the key to success: Filling key leadership roles with experienced sales managers and regional managers.
Market knowledge & networks: Recruiting inspiring leaders from major competitors with deep understanding of the pharmacy market and SFE experience.
Fast implementation: Ensuring a speedy selection process to minimize transition times.
Our approach
Coordination & profile definition: Intensive consultation with management and sales management to clearly define the requirements and strategically position the new sales line.
Targeted direct approach: Identification and approach of experienced sales managers and regional managers with an OTC and pharmacy sales background.
Active sourcing & market analysis: Use of specialized industry platforms, networks, and B2B databases to identify suitable candidates.
Structured selection process & integration: Pre-selection, interviews and support during final contract negotiations to ensure a quick and smooth implementation of the new management teams.
The result
Within nine months, the entire management team for the new sales line was successfully appointed – consisting of a sales manager and four regional managers with extensive OTC and pharmacy experience. The new structure was implemented on schedule and now forms the basis for the successful expansion of the OTC business. The trusting collaboration with the client continues and supports further strategic developments.

Successful managing directors
succession in the phytopharmaceutical industry

Strategic replacement of a marketing manager in the pharmaceutical sector (Rx)

Appointment of the management team for a new pharmacy sales line